The AI Adoption Plan for the Creative Industries sets out a practical, trusted and augmentation‑first programme for the sector to achieve its objective.
The plan reports current use of AI (with case studies) and lists eight recommendations, concluding that it will review and update the plan.
- It reports that AI is used by 51% of UK creative‑industry businesses overall, with adoption ranging from 60% in IT/software, 53% in design, 44% in film and TV, and 22% in music and performing arts.
- It outlines eight recommendations across responsible AI, skills, guidance, cost support and infrastructure, calling for an augmentation‑first approach, a responsible framework, confidence‑building activity, a unified toolkit, workforce training, targeted SME support and expanded testbeds.
- It also restates the 18 March 2026 Report and Impact Assessment announcing a consultation on digital replicas, a taskforce on AI labelling, a review of mechanisms for creators to control their works online, and a working group to consider whether smaller organisations need government support to license content. It further notes the role of the Creative Content Exchange, which may support responsible adoption if it develops into a trusted marketplace for digitised cultural and creative assets.